Go to China!

Go to China!

Innovative, creative and entrepreneurial businesses in Australia will see the current economic slowdown as an opportunity to design, develop and execute a China marketing strategy. A once-in-a-lifetime opportunity to position your business to profit from the massive domestic consumption, infrastructure and professional services boom that will flow from the next stage of China’s remarkable 100-year transformation.

Here’s why you need to act now:

1. China’s relationship with Australia is at an all time high
With a Free Trade Agreement in negotiation, our unique mandarin-speaking Prime Minister, 35 years of diplomatic relations and with China now as our largest trading partner, there is no better time than the present to leverage the goodwill, trust and opportunity that exists on both side of the Sino-Australian relationship

2. China is stimulating their local economy by investing in infrastructure, transport, industry (particularly IT), housing and the environment
China’s commitment so far exceeds A$900bn and whilst they are building the first class hardware (e.g. roads, railways, airports, buildings, waterways, bridges, tunnels etc.) to support their rapidly industrialising economy, what they also need is the software (i.e. the professional services, training, education, technology, creativity, design and leadership) that makes the difference between "third world" and "world class". It’s in these areas that Australian businesses of all sizes can create the most opportunities.

3. China is encouraging domestic spending by offering a range of incentives, discounts, tax breaks, loans and other measures to increase the sale of domestic and foreign products and services
For example, sales of Australian wine in China grew by 28% last month and, at a time when car sales are going backwards in the developed world, the sales of passenger cars, buses and trucks in China surged 25% in February 2009. Watch out for a massive domestic consumption boom as the Chinese Government encourage their population to spend rather than save.

4. China has capital and is willing to invest to attract foreign companies to set up in China, particularly in the areas of innovation, technology and creativity
New technology parks and special economic zones are springing up all over China, particularly in second and third tier cities, presenting opportunities for entrepreneurial Australian companies to get access to low cost capital, skilled labour, new markets and cashed-up customers.

5. China is a Learning Nation
China is willing to invest in products, services and ideas which will enable their country to thrive, prosper and grow in the new global economy of the 21st Century. This provides opportunities for many Australian service providers –accountants, lawyers, architects, technology, software, trainers and other professionals - to make their mark in the world’s fastest growing economy.

This Century will see China become the largest economy in the world – don’t miss out on the opportunity to develop your China market entry strategy!

Best wishes

David Thomas